Is this the beginning of the end for affiliate marketing?

Is this the beginning of the end for affiliate marketing?

People often ask me how sustainable I believe affiliate marketing to be. I’ve always maintained that Google will eventually take over, and all commission will be paid to them in the long run. Whats to stop Google from making every search result a commission link (on the sly of course!)? Well, tonight, I’ve seen another sign to confirm my suspicions. Googling “credit cards” at 22:30 on the 20th of July 2010, I see the following results…

credit-cards

Theres two things worth noting in this image. The top ppc results are now surrounded by a nice pinkish colour. As someone who likes a bit of PPC, I’m loving this as I’m sure it’ll help increase click through rates. Secondly, the top result is indeed a credit card comparison by Google! Good luck taking that number one slot from them.

So, is this the beginning of the end for affiliate marketing, or have we nothing to worry about?

Comments

This story usually happens every couple of years usually based round a google innovation. Google will take over if not challenged, it takes innovation from affiliates with new web aps and useful services. If you think it is the end, or if you think it isn’t you are right!

Bloody Google, they want to take over the world. It’s only a matter of time before they start been a lot more prominent in affiliate marketing. I think if they carry on though they might see a back lash!

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